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Digital Marketing, What it is and why it matters

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Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why digital marketing is important

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Manage customer relationships across all channels

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.

Three keys to digital marketing success

What does it take to do digital marketing right? Here are three keys to digital marketing success:
  1. Manage complex customer relationships across a variety of channels – both digital and traditional.
  2. Respond to and initiate dynamic customer interactions.
  3. Extract value from big data to make better decisions faster.
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Game of Thrones Season 8 Episode 3 (S08E03) – The Long Night

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Game of Thrones Season 8 Episode 3 (S08E03) - The Long Night
Game of Thrones Season 8 Episode 3 (S08E03) – The Long Night

The Night King and his army have arrived at Winterfell and the great battle begins.

Game of Thrones

Season Number: 8

Episode Number: 3

Episode Title: The Long Night

Air Date: Apr 28, 2019

Source: Game.of.Thrones.S08E03.720p.WEB.H264-MEMENTO

DOWNLOAD HERE 

Game Of Thrones S08E03 – The Long Night (NetNaija.com).mp4 (159.73MB)

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Jesus spotted in Congo, Everyone followed him

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Jesus spotted in Congo, Everyone followed him.

A white man looking like Jesus was spotted in Congo and the Congolese are all over him for their miracles and testimonies.

In a recorded video on social media, a man who looked like Jesus was seen walking on the streets and the Congolese men and women went wild.

The Congolese men and women were certain that this was Jesus walking in their country and they did everything possible to touch him with a belief that they will obtain their much-needed miracle.

Well, it was pandemonium on March 25, 2019, in the whole of Congo and it’s just exciting to see Africans singing and struggling to touch a white man believed to be Jesus.

Watch a video from the scene below;

“Jesus” spotted in Congo
Everyone followed him.
🤣🤦🏾‍♂️🤣🤦🏾‍♂️🤣🤦🏾‍♂️🤣🤦🏾‍♂️🤣😫😫😫 pic.twitter.com/KrOvFviEIk

— Wale Gates 🇳🇬🇬🇧 (@walegates) March 26, 2019

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Don Jazzy announces the signing of a new artist to Mavin Records

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A new signing has been added to the Mavin family.

Don Jazzy has announced the signing of a new upcoming act, Rema to his Mavin Records.

The Mavin boss made this known via several messages on his social media pages earlier on Friday, March 22, 2019.

In the shared post, Don Jazzy wrote, ”Today another Mavin is Activated.

Mavin/Jonzing is excited to present the newest MAVIN. Rema is a super talented young artist I have no doubt is going to be the future of Afrobeats.”

Following the exit of Reekado Banks in December 2018 , Rema joins the illustrious label which enters its seventh year since it was created in May 2012 and would be joining other acts like Tiwa Savage , Korede Bello , D’ija , Dr Sid , D’Prince, Poe, Johnny Drille and DNA twins .

This announcement follows Mavins’ recent

investment deal with Kupanda Holdings signed in January.

A deal which according to Tega Oghenejobo , the Chief Operating Officer of Mavin Global allows them grow and take on more artist unto the label.

”It also means that if you are a young artist out of any country in Africa, you make amazing music and we are able to locate you, we will be able to put you on a platform that has a track record and the right employees that will be committed on the continent and also prepare your music for global consumption.”

The signing was immediately followed by the release of the visuals to his introductory single,Iron Man

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Cee-C laments over being called the most bitter woman in Nigeria

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The BBNaija Double Wahala reunion show seems to be raising more dust than many people expected. From the confrontation between Cee-C and Alex to yet another one between Cee-C and Khloe.

In a trending video clip from the show, Cee-C and her one time bestie, Khloe, are seen getting into it about their friendship. As the two carry on with the argument, Cee-C is heard saying she has more trolls than any of former housemates.

The controversial reality TV star revealed that she had been described as the most bitter Nigerian woman. Going further, she stated that if being herself is not enough for the ladies, there is nothing more she can do.

The drama between Cee-C and Khloe comes as a surprise to many of their fans as the two appeared to have bonded pretty well after the show.

Recall a while back, the two stars stormed the town of Makoko in Lagos to spend time with the kids on Children’s Day in 2018 . She shared the video with the caption, “STRONG- WILLED CHILDREN BECOME ADULTS WHO CHANGE THE WORLD AS LONG AS WE CAN HANG ON FOR THE RIDE AND RESIST THE TEMPTATION TO TAME” THE SPIRIT OUT OF THEM.. ✍ .”

HELLO! NAIJ.com (naija.ng) upgrades to Legit.ng We keep evolving to serve our readers better.

Source Legit

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BOOM!, Sanusi Lamido’s Message To Youths. MUST READ-

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BOOM!

Sanusi Lamido Sanusi HRM 

Tribalism is not our problem. Tribalism and religion are artificial problems created by selfish leaders for their own personal interest.

There are only two major tribes in Nigeria. The Elites and the Masses. Once you make lots of money, you belong to the elite tribe. When you are a commoner or suffering, you belong to the tribe of the masses. If you are an elite, and you need more power, or elective position, you sow seeds of tribalism and religion among the masses, so as to sway their emotion for your personal victory. This happens at both the national and state level. Unfortunately, after the election when they have won and joined their “sworn enemies” to drink and party, the gullible masses continue to fight each other. 

Even smart people who belong to the masses, sometimes will sow seeds of tribalism and religion among the masses, and then the masses will carry them up until they belong to the elite class. It is a classic strategy used over 3000 years ago in the art of war. A commoner who aspires to sit with the elites, could stir up powerful tribal or religious sentiments, such wave if properly utilized either by shedding blood or destabilizing the elites, carries the commoner to the elite class. But once there, he immediately mingles and makes peace with the elite tribe, and turn his back on the same masses that helped him get there.

 

Youths are the worst victim of this powerplay, they kill each other, call other tribes unprintable names, do terrible things and sometimes, even lose their life, thinking they are fighting for their right, not knowing that they are fighting for the personal welfare of someone, whose own children are probably safe in America or London.

So youths, don’t hope on the government. If you don’t have a job, create one. There is abject poverty in the south as well as the north, whether Ogoni or Maidugri. At the same time, there is massive wealth in Lagos, Onitsha, Nnewi, Aba, Kano, Abuja, irrespective of zone.  

Whatever your hand finds to do, do it well and never remain idle. No job is too low for an idle hand, or else the devil will find work for you. As you become independent, and grow your capacity, do not lose hope in Nigeria. We are the largest economy in Africa and soon the world will fear us. Western powers, don’t like big economies that threaten them, America will do anything to break China, but China is wise to resist that. China has 1.6 billion people, we have only 170 million, and we are talking of breaking.

China has 5 major religions which are Buddhism, Confucianism, Taoism, Islam and Christianity. Nigeria has only 2 major religions, Christianity and Islam. Yet we claim that religion is our problem.

America, the strongest economy is comprised of every tribe in the world, since they accept anybody from any part of the world. Yet they are united and extremely patriotic. Nigeria has only 3 major tribes, and we claim tribalism.

Think clearly and deeply, and you will realize that empowering yourself is the best course of action, not fighting each other. And once the youths are empowered, they can begin to take back their future from the hands of the old and corrupt generation that has been blinding Nigerians with hatred, while looting all her resources. Sani Abacha’s loot is still stashed away in Switzerland, did he use it to develop the north? Those that stole billions under GEJ stashed it away in foreign banks, bought expensive toys, jets and foreign homes, are they using it to develop the south? Now the ones stealing currently, including the “grasscutters”, are looking for Ikoyi apartments, abandoned houses, and pit toilets to hide it, are they using it for the youths in their tribe? NO! 

Youths shine your eyes ! Don’t always fall for this tribal, religious sentiments over and over again. Nigeria is bigger than these corrupt elites. They are the problem, not the poor Masses

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