Connect with us


Facebook Marketing for Local Businesses



Facebook is the social network that needs no introduction. With over 81% of the U.S. adult population, Facebook’s user base dwarfs that of Twitter, Pinterest, LinkedIn, and every other “competitor.”
Because of its ubiquity among the general public, many business owners believe an active Facebook presence is critical to their success online. While this is true in many cases, it’s not true for all businesses. It depends on your goals for the time you want to invest in social media.
Facebook is not primarily a customer acquisition channel—so if your main reason for being on social media is customer acquisition, consider other social networks better suited to this purpose (including LinkedIn, Twitter, Pinterest, or even Instagram, depending on your type of business). The vast majority of business owners either see a negligible financial return on their time spent, or no return at all. This may be due in part to the fact that only about 2.5% of brand page posts are actually seen by their followers.
Instead, use Facebook for its most natural purpose: Build brand loyalty for your business and turn your community of followers into evangelists, online and offline.
Here are a few ideas to help you get started doing exactly that.

Scout the Competition

Google’s Wildfire product offers a fantastic free competition monitor. Punch in your business and a few of your competitors to benchmark your performance over time.
Pay special attention to spikes in the trend-lines—if you or one of your competitors dramatically increased its following around a certain date, visit Facebook and check activity around that date to see what was so successful. It may inspire you to do something similar.

Post Engaging Content

As the saying goes, there are no second chances for first impressions, so draw people in with a killer cover photo.Cape Kaleidoscopes in Mashpee, MA is just one example of a company succeeding with its cover photo: a brightly-lit interior photo of its store. Four Firkins in the Twin Cities is another, showing a line of enthusiastic customers stretching out the door. 
Another creative visual use of Facebook is by Amsterdam Printing, which uses the Facebook Timeline to showcase its company history, complete with photos and descriptions of key events in its 115 years in business.
Posts with photos are more likely to get viewed, liked, and shared by your fans, and photo contests are even more likely to have higher levels of engagement. “Caption the photo” contests like this one from Bits and Pieces would be great for a local plumber or general contractor.
Don’t forget about embedding videos in your posts, either! Here’s a great example from Point Reyes Cheese of the production of a sandwich that includes their cheese. Note the great teaser that piques fans’ curiosity and encourages them to click through.
If your company’s just not that visual, try asking questions of your audience—trivia about your city or industry, for example—or posting surveys or polls to find out what your fans are most interested in reading.

Partner for Maximum Reach

Partnering with charities and nonprofits can be a great way to market your business and be philanthropic at the same time. Dr. Jeff Donaldson’s “Likes for Lives” campaign, where he donates $1 for each Like on his Facebook page in a given month to the OhioHealth Bing Cancer Institute is one example of a successful implementation of this kind of partnership.

Consider Paid Advertising

While not well-suited to direct conversion of prospective customers, Facebook does offer the simplest, most economical advertising platform for small businesses of any major Internet company.
Due to its treasure trove of demographic information (including interests, employment history, age, and relationship status) and geographic targeting ability (down to the ZIP code level), Facebook allows small businesses to be extremely targeted with both the type of customer they’re trying to attract and their budgets.
Your business can advertise to its neighbors who are fans of partner organizations, or even competitive businesses to yours, for example.
These types of campaigns are usually most successful in concert with some sort of discount offer—which, coincidentally, also enables you to track how successful the campaign was in the first place.
One of Facebook’s newest ad features, Promoted Posts, can help you gain some extra visibility for status updates you especially want your fans and their followers to see—with no effort beyond setting a budget for how much you want to spend.
In Summary
No local business “has” to be active on Facebook in order to succeed online. But being smart about how you spend your time and energy can help you harness the potential of a site that nearly 130,000,000 American adultsuse every single day.
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Game of Thrones Season 8 Episode 3 (S08E03) – The Long Night



Game of Thrones Season 8 Episode 3 (S08E03) - The Long Night
Game of Thrones Season 8 Episode 3 (S08E03) – The Long Night

The Night King and his army have arrived at Winterfell and the great battle begins.

Game of Thrones

Season Number: 8

Episode Number: 3

Episode Title: The Long Night

Air Date: Apr 28, 2019

Source: Game.of.Thrones.S08E03.720p.WEB.H264-MEMENTO


Game Of Thrones S08E03 – The Long Night ( (159.73MB)

Continue Reading


Jesus spotted in Congo, Everyone followed him



Jesus spotted in Congo, Everyone followed him.

A white man looking like Jesus was spotted in Congo and the Congolese are all over him for their miracles and testimonies.

In a recorded video on social media, a man who looked like Jesus was seen walking on the streets and the Congolese men and women went wild.

The Congolese men and women were certain that this was Jesus walking in their country and they did everything possible to touch him with a belief that they will obtain their much-needed miracle.

Well, it was pandemonium on March 25, 2019, in the whole of Congo and it’s just exciting to see Africans singing and struggling to touch a white man believed to be Jesus.

Watch a video from the scene below;

“Jesus” spotted in Congo
Everyone followed him.

— Wale Gates 🇳🇬🇬🇧 (@walegates) March 26, 2019

Continue Reading


Don Jazzy announces the signing of a new artist to Mavin Records



A new signing has been added to the Mavin family.

Don Jazzy has announced the signing of a new upcoming act, Rema to his Mavin Records.

The Mavin boss made this known via several messages on his social media pages earlier on Friday, March 22, 2019.

In the shared post, Don Jazzy wrote, ”Today another Mavin is Activated.

Mavin/Jonzing is excited to present the newest MAVIN. Rema is a super talented young artist I have no doubt is going to be the future of Afrobeats.”

Following the exit of Reekado Banks in December 2018 , Rema joins the illustrious label which enters its seventh year since it was created in May 2012 and would be joining other acts like Tiwa Savage , Korede Bello , D’ija , Dr Sid , D’Prince, Poe, Johnny Drille and DNA twins .

This announcement follows Mavins’ recent

investment deal with Kupanda Holdings signed in January.

A deal which according to Tega Oghenejobo , the Chief Operating Officer of Mavin Global allows them grow and take on more artist unto the label.

”It also means that if you are a young artist out of any country in Africa, you make amazing music and we are able to locate you, we will be able to put you on a platform that has a track record and the right employees that will be committed on the continent and also prepare your music for global consumption.”

The signing was immediately followed by the release of the visuals to his introductory single,Iron Man

Continue Reading


Cee-C laments over being called the most bitter woman in Nigeria



The BBNaija Double Wahala reunion show seems to be raising more dust than many people expected. From the confrontation between Cee-C and Alex to yet another one between Cee-C and Khloe.

In a trending video clip from the show, Cee-C and her one time bestie, Khloe, are seen getting into it about their friendship. As the two carry on with the argument, Cee-C is heard saying she has more trolls than any of former housemates.

The controversial reality TV star revealed that she had been described as the most bitter Nigerian woman. Going further, she stated that if being herself is not enough for the ladies, there is nothing more she can do.

The drama between Cee-C and Khloe comes as a surprise to many of their fans as the two appeared to have bonded pretty well after the show.

Recall a while back, the two stars stormed the town of Makoko in Lagos to spend time with the kids on Children’s Day in 2018 . She shared the video with the caption, “STRONG- WILLED CHILDREN BECOME ADULTS WHO CHANGE THE WORLD AS LONG AS WE CAN HANG ON FOR THE RIDE AND RESIST THE TEMPTATION TO TAME” THE SPIRIT OUT OF THEM.. ✍ .”

HELLO! ( upgrades to We keep evolving to serve our readers better.

Source Legit

Continue Reading


BOOM!, Sanusi Lamido’s Message To Youths. MUST READ-




Sanusi Lamido Sanusi HRM 

Tribalism is not our problem. Tribalism and religion are artificial problems created by selfish leaders for their own personal interest.

There are only two major tribes in Nigeria. The Elites and the Masses. Once you make lots of money, you belong to the elite tribe. When you are a commoner or suffering, you belong to the tribe of the masses. If you are an elite, and you need more power, or elective position, you sow seeds of tribalism and religion among the masses, so as to sway their emotion for your personal victory. This happens at both the national and state level. Unfortunately, after the election when they have won and joined their “sworn enemies” to drink and party, the gullible masses continue to fight each other. 

Even smart people who belong to the masses, sometimes will sow seeds of tribalism and religion among the masses, and then the masses will carry them up until they belong to the elite class. It is a classic strategy used over 3000 years ago in the art of war. A commoner who aspires to sit with the elites, could stir up powerful tribal or religious sentiments, such wave if properly utilized either by shedding blood or destabilizing the elites, carries the commoner to the elite class. But once there, he immediately mingles and makes peace with the elite tribe, and turn his back on the same masses that helped him get there.


Youths are the worst victim of this powerplay, they kill each other, call other tribes unprintable names, do terrible things and sometimes, even lose their life, thinking they are fighting for their right, not knowing that they are fighting for the personal welfare of someone, whose own children are probably safe in America or London.

So youths, don’t hope on the government. If you don’t have a job, create one. There is abject poverty in the south as well as the north, whether Ogoni or Maidugri. At the same time, there is massive wealth in Lagos, Onitsha, Nnewi, Aba, Kano, Abuja, irrespective of zone.  

Whatever your hand finds to do, do it well and never remain idle. No job is too low for an idle hand, or else the devil will find work for you. As you become independent, and grow your capacity, do not lose hope in Nigeria. We are the largest economy in Africa and soon the world will fear us. Western powers, don’t like big economies that threaten them, America will do anything to break China, but China is wise to resist that. China has 1.6 billion people, we have only 170 million, and we are talking of breaking.

China has 5 major religions which are Buddhism, Confucianism, Taoism, Islam and Christianity. Nigeria has only 2 major religions, Christianity and Islam. Yet we claim that religion is our problem.

America, the strongest economy is comprised of every tribe in the world, since they accept anybody from any part of the world. Yet they are united and extremely patriotic. Nigeria has only 3 major tribes, and we claim tribalism.

Think clearly and deeply, and you will realize that empowering yourself is the best course of action, not fighting each other. And once the youths are empowered, they can begin to take back their future from the hands of the old and corrupt generation that has been blinding Nigerians with hatred, while looting all her resources. Sani Abacha’s loot is still stashed away in Switzerland, did he use it to develop the north? Those that stole billions under GEJ stashed it away in foreign banks, bought expensive toys, jets and foreign homes, are they using it to develop the south? Now the ones stealing currently, including the “grasscutters”, are looking for Ikoyi apartments, abandoned houses, and pit toilets to hide it, are they using it for the youths in their tribe? NO! 

Youths shine your eyes ! Don’t always fall for this tribal, religious sentiments over and over again. Nigeria is bigger than these corrupt elites. They are the problem, not the poor Masses

Continue Reading


Copyright © 2019 Onos Elijah.