Connect with us


The Beginner’s Guide to Digital Marketing for Dropshipping Businesses



The Beginner’s Guide to Digital Marketing for Dropshipping Businesses

The Beginner's Guide to Digital Marketing for Dropshipping Businesses
Digital marketing is essential.
Without it, your business is a ghost — unseen and ignored.
A ghost that floats about your deserted website, your barren social media channels, and your empty bank account.
It gets worse.
As a dropshipper, digital marketing is far more critical to your success than many other businesses.
Because your job is to promote and sell pre-existing products. And, there will alwaysbe plenty of other people selling the exact same products.
So, if you can’t differentiate your business, cut through the noise, and land customers, your business won’t survive.
That is if you ever manage to get it off of the ground…
But, if you get your digital marketing right? If you understand how digital marketing works, and you can leverage its proven principles?
Then, your ghost of a business will come to life!
Because, you’ll be able to drive traffic to your site, convert those people into customers, and put money into your bank account.
Sound good?
In this article, you’ll get a thorough overview of what digital marketing is. And, how you can use it to grow your dropshipping business.
So, let’s get into it.

Post Contents [show]

What Exactly Is Digital Marketing?

In this case, Wikipedia does a great job of summing it up:
“Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”
So, this means that TV, radio, and the electronic billboards in Times Square all count as digital marketing.
But… we’re going to completely ignore those methods today.
Y’know, just like most millennials do anyway.
Because for most small businesses, online marketing is by far the most important part of digital marketing.

The True Power of Digital Marketing

Firstly, the barrier to entry is low.
It costs a lot of money to use traditional media. But many forms of digital marketing — like content marketing — don’t cost any money at all.
Today, all you need to become an expert digital marketer is a computer, an internet connection, and a desire to learn.
And maybe a copious amount of energy drinks.
So, there are currently 3.9 billion Internet users worldwide. And this number is increasing every day.
And, what’s more, 77% of Americans now own a smartphone.
U.S. Phone Possession
Never before in history have we been able to reach so many people, so easily.
And, unlike most traditional marketing methods, digital marketing allows marketers to accurately measure their activities in real-time.
Here’s what I mean:
Previously a business might place an ad promoting workout equipment in a men’s magazine and then cross their fingers.
But, things have changed.
Now, you can use a tool like Facebook ads to target only 22-25-year-old males in metropolitan areas, who have a strong interest in CrossFit, and dance music.
Then, you can track every view, like, comment and click. And, you can use a tracking pixel to see exactly what people do after they click on your ad.
So, you’ll be able to tell precisely how effective your ad has been.
Try working out how many people flipped the page and paid attention to your magazine ad — much less how many products the ad sold…
Now, let’s examine the big picture.

The Digital Marketing Funnel

Digital marketing strategy is based on what’s called a ‘sales funnel.’
The idea is to use various tactics to hook people into the funnel. Then, you work to move them down the stages until they become customers, and then advocates, of your brand.
Here’s a broad overview of the digital marketing funnel:
Digital marketing funnel
Let’s run through each of the stages.

Stage 1: Exposure

At the top of the funnel, you need to get people’s attention.
This could involve the use of pay-per-click advertising, optimizing your website for search engines, or social media marketing.

Stage 2: Discovery

Once you’ve exposed prospects to your brand, they enter the discovery stage.
At this point, they start to explore their needs or desires, and the offers available to them.

Stage 3: Consideration

Now, people are ready to buy, but they’re considering their options.
They’re deciding what to buy, and who to buy from.

Stage 4: Conversion

The conversion stage is when the buyer takes some sort of action.
This could be signing up to your mailing list, or purchasing your product.

Stage 5: Relationship

Now that they’ve taken action, it’s your job to re-affirm that they’ve made the right decision.
If they signed up to your mailing list, provide them with useful information. And if they purchased your product, provide a positive customer experience.

Stage 6: Retention and Advocacy

Once you’ve built a relationship, you’ll want to grow the customer relationship to increase repeat purchases.
Also, you’ll work on turning your customer into an advocate of your brand.
You can do this by encouraging them to review their purchase or share your content on social media.
Next up?

Digital Marketing Has Two Sides: Inbound and Outbound

It’s important to understand the two overarching strategies used in digital marketing:
  • Inbound marketing, also known as permission-based marketing.
  • Outbound marketing, also known as interruption-based marketing.
This graphic breaks down the differences:
Inbound Vs Outbound Marketing
Let’s take a deeper dive into each of them.

What Is Outbound Digital Marketing?

Outbound marketing is essentially just advertising.
It’s also known as interruption-based marketing, because consumers rarely choose to seek it out.
Instead, the idea is to promote your product or service wherever there are eyeballs. With the hope that a percentage of the people who see your promotion will convert into customers.
You’ll usually have to pay to access these advertising mediums.
Examples of outbound marketing include:
  • Pay-per-click advertising on platforms like Google and Facebook.
  • Most forms of traditional marketing: Radio, magazine, and TV adverts, etc.
  • Event sponsorships and billboards.
  • Direct mail (unsolicited snail mail).
  • Email blasts to people who haven’t subscribed to your mailing list.
Let’s look at an outbound marketing example from MeUndies.
They use pay-per-click advertising on Facebook to interrupt users with their marketing message:
MeUndies Facebook Ad
The advertisement is designed to catch people’s attention and get them to click through to the product page.
Then, MeUndies will attempt to sell their product to the visitor.

What Is Inbound Digital Marketing?

Here’s definition of inbound marketing from industry leader Hubspot:
“Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.”
Inbound marketing is about building a relationship.
Zac Gregg from Vital shares the two main premises to permission-based marketing:
  • “First, communicate via mediums in which the audience has given you permission to communicate.
  • Second, answer the questions people are asking and proliferate those answers around the web in anticipation of the question.”
Basically, give before you get.
Here’s a graphic showing the inbound marketing process, with some of the tactics often used in each stage:
Hubspot's Inbound Marketing Process
To put inbound marketing into context, think of the Yellow Pages.
Before the internet, the Yellow Pages was one of the few places that you could advertise where people were actively looking for you, and you weren’t interrupting them.
Examples of inbound marketing include:
  • Optimizing your website and content to appear in the search engine results pages (SERPs).
  • Creating and sharing value-driven content, like blog posts, and ebooks.
  • Email marketing where subscribers voluntarily opt-in to hear from you.
  • Building a community on a social media platform.
For example, here at Oberlo, we provide free, valuable content to help you grow your dropshipping businesses.
This blog post that you’re reading right now is inbound, permission-based marketing.
What’s more, we encourage you to sign up to our mailing list at the top of every blog post, so that we can continue to provide you with more relevant, useful content:
Oberlo Mailing List Opt-In
Our aim is to build a long-term, mutually beneficial relationship with you as a dropshipper.
We provide the tools and the resources, and you create the business!

The 6 Primary Digital Marketing Channels

Okay, now that you understand the foundations of digital marketing, let’s take a deeper look at 6 key channels that you can use to grow your dropshipping business.
Digital marketing channels
  1. PPC Advertising
  2. Email Marketing
  3. Social Media Marketing
  4. Influencer Marketing
  5. Search Engine Optimization
  6. Content Marketing
First up?

1. Pay-Per-Click Advertising (PPC)

PPC — sometimes referred to as cost-per-click (CPC) — is a powerful tool.
According to Google, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords.
PPC is an online advertising method in which advertisers are only charged when a user actually clicks on their ad.
It’s based on an automated auction system.
This means that advertisers must bid on the keyword terms that they want to ‘trigger,’ or display their ads.
For example, when using Google Adwords, you can bid to have your ad display for keyword ‘record player.’
Google Adwords Keyword Costs
Then, when someone searches ‘record player’ on Google, they’ll see ads alongside the organic search results.
Facebook goes one step further. They allow you to create a highly targeted audienceto display your ads to.
Facebook Ad Targeting
But, unlike most forms of advertising, advertisers can’t simply pay more to get their ads to appear more prominent than their competitor’s ads.
Because this system also determines the relevance and validity of advertisements that appear on their SERPs.
Platforms prioritize the searcher’s interests over the advertisers.
This is a smart move that ensures the platform is the go-to place for searchers. Which in turn, makes it the go-to place for advertisers.
Google and Facebook aren’t the only PPC platforms.
Other popular PPC advertising platforms for dropshippers include InstagramYouTube, and most recentlyPinterest.

2. Email Marketing

This is the process of sending direct marketing communications to people via — you guessed it — email.
Email often gets less attention than more exciting methods, like social media and influencer marketing.
And sure, people are inundated with email.
In fact, business users send and receive an average of 121 emails a day.
But, don’t underestimate the power of email.
Email marketing has a median ROI of 122%. This is over four times higher than other marketing formats like social media, direct mail, and paid search.
Now, most email marketing campaigns start with a lead magnet.
This is usually a free piece of content, or a discount designed to entice people to subscribe to your mailing list.
Here’s an example from Helm Boots:
Mailing List Sign-Up
Then, you’re able to nurture your subscribers with useful content, announcements, giveaways, and discounts.
This is when you create groups of subscribers (called ‘segments’) based on their preferences or their stage in the marketing funnel.
Then you can create automated campaigns (called ‘autoresponders’) which are specifically targeted to each of those segments.
For example, you could segment subscribers who abandoned their carts.
And, then send out an autoresponder to these people in an effort to get them to complete their purchase.
In summary?
Email marketing is a powerful digital strategy that every dropshipping business needs.
Next up:

3. Social Media Marketing

This is the process of acquiring attention and traffic through social media channels.
And, 81% of the U.S. population now use social media.
U.S. Social Media Use
Remember, inbound social media marketing focuses on building a community.
And there are tons of ways you can use social media to market your business, including:
  • Build a community in your niche.
  • Attract and direct traffic to your website.
  • Advertise promotions or products.
  • Deliver customer service directly.
Okay, next on our list of digital marketing methods?

4. Influencer Marketing

First, what is an ‘influencer’?
Simply, an influencer is anyone with a relatively large online following. This includes:
  1. Mainstream celebrities like Kim Kardashian.
  2. Niche celebrities like rock climber Alex Honnold.
  3. Leading industry authorities like Anne Hadley in content marketing.
  4. Bloggers with highly-engaged communities in their niche, like Darren Rowse.
Influencer marketing is the process of partnering with key influencers in a niche. The aim is to get your business in front of their audience.
For example, Daniel Wellington’s influencer campaigns have helped to catapult the brand to success.
The brand targets influencers in niches like fashion, photography, and lifestyle. And, they provided each influencer with a unique 15% discount code to offer their audience.
Here, Design By Aikonik promote the watch brand on their Instagram profile:
Influencer Marketing
And, influencer marketing is growing faster than digital ads.
The number of influencer posts on Instagram doubled in 2017, reaching more than 1.5m in total.
This digital marketing method can be especially powerful for ecommerce businesses.

5. Search Engine Optimization (SEO)

Search engines use something called ‘crawler bots.’
These crawler bots crawl the web to build an index of the content available online.
Then, when someone makes a search using a keyword, the search engine will do it’s best to return the most useful and relevant results.
Okay, but what exactly is search engine optimization?
SEO is the process of maximizing the number of visitors to a particular website. And the way we do it is by getting the site to appear high up on the search engine results pages (SERPs).
Say you wanted your kayaking website to appear at the top of Google’s results when someone searches for ‘kayaking gear.’ The process you would use is called SEO.
Why is the top spot so sought-after?
Because Google receives over 66,000 searches per second on any given day.
Also, when we talk about SEO, we’re usually talking about Google (unless you live in China and use the search engine Baidu).
Because Google is by far the most popular search engine in the world, with a massive market share of 79.77%.
Most Popular Search Engines
Now, there are two sides to the SEO coin:
  1. On-Page SEO
  2. Off-Page SEO

On-page SEO

This is when you optimize your website content in order to rank higher on search engines for relevant keywords.
For instance, you can optimize each of your web pages for a particular keyword or phrase — I’ve optimized this blog post that you’re reading now for the keyword ‘digital marketing.’

Off-page SEO

Off-page SEO is when you optimize your website’s search engine visibility through off-site methods.
This can include external signals like your social media presence.
But, the largest component of off-page SEO is generating backlinks. When other websites link to one of your web pages.
Search engines reason that if lots of other authoritative websites link to a web page, then that page must be a resource that searchers would be keen to find.
To summarize:
Use SEO techniques to move your website up the SERPs, and generate more organic traffic to your website.

6. Content Marketing

Content marketing is one of the main tactics in inbound marketing.
And, it can cost 62% less than traditional marketing and generate 3 times as many leads.
First, you need to create, distribute and promote useful, relevant content. This content is designed to attract, engage, and convert your target market into customers.
Furthermore, there are many different forms of content that you can create, including:
  • Blog Articles
  • Ebooks
  • Case Studies
  • Infographics
  • Videos
  • Webinars
  • Podcasts
  • Emails
  • Interviews
Content marketing works closely with SEO, as it’s one of the best ways to get your website higher on the SERPs.
Below, Moz outlines the types of content that works best for each stage of the digital marketing funnel.
Discovery: Use educational and viral content to indirectly acquire leads and improve brand awareness.
  • Blog posts
  • Webinars
  • Videos
  • Email newsletters
Consideration Phase: Use case studies and demos to directly acquire leads.
  • Case studies
  • How-to content that showcases your products
  • Demo videos
  • Product descriptions and data sheets
Conversion Phase: Use product descriptions and value propositions to convert leads into customers.
  • Testimonials
  • Reviews
  • A streamlined, comprehensible, and trustworthy sales process
Retention Phase: Use customer support, and additional resources to retain existing customers, and transition them into brand advocates.
  • Customer support and help documentation
  • Special offers
  • Insider how-tos
  • Email outreach and follow-up
  • Effective product UX
Unlike a method like PPC which can produce immediate results, content marketing often takes longer to produce substantial results.
But, PPC stops producing customers the moment you stop advertising.
Whereas, content assets can continue to drive traffic, secure leads, and close customers well into the future.

Onos Elijah is a lifestyle, entertainment, story, emtreprenuer and fashion website in Africa. Headquartered in Benin, Nigeria, its social footprint has grown through its collective brands –, Onos Elijah Stories and Onos Elijah Style – to be the largest on the African continent with more than 200 million impressions each month

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Meet the Dog Responsible for the Capture of ISIS leader Abu Bakr al-Baghdadi



Just like the saying goes, “A dog is a man’s best friend”, oh well, this dog sensed a threat and enemy close-by!

President Donald Trump tweeted a photo of the dog that chased ISIS leader Abu Bakr al-Baghdadi into the dead-end tunnel, where he detonated his suicide vest, killing himself and three children. He applauded the dog’s actions while describing the Saturday evening raid, but did not reveal any information about the courageous canine’s identity.

Unfortunately, the dog got injured in the raid but it’s back with his handler and recovering from his injuries, Pentagon officials said.

Trump  tweeted: “We have declassified a picture of the wonderful dog (name not declassified) that did such a GREAT JOB in capturing and killing the Leader of ISIS, Abu Bakr al-Baghdadi!”

Here’s your first look at the hero pooch.

Donald J. Trump


We have declassified a picture of the wonderful dog (name not declassified) that did such a GREAT JOB in capturing and killing the Leader of ISIS, Abu Bakr al-Baghdadi!

View image on Twitter

Continue Reading


Buhari sends message to Nigerians, speaks on election victory



Buhari sends message to Nigerians, speaks on election victory

President Muhammadu Buhari, Tuesday, in Daura, Katsina State, said he will use his second term in office to improve the lives of Nigerians by paying close attention to the poor and those on the lower rungs of society.

Addressing leaders of various communities from five Local Government Areas of Daura Emirate, who paid him a visit as part of Eid El-Kabir celebration, the President said he is convinced that majority of Nigerians understand who he is and his mission, on account of which they returned him for a second term in office with larger margin of votes than 2015.

“You know how much I laboured to get here. I ran three times in the past. The fourth time, God used technology to do it for me. The fifth time I ran (February 23, 2019), I went to all the states of the federation. The turnout of crowds was overwhelming.

“Truly, the people know and understand my mission. This is what the votes showed. The administration will dwell on our campaign issues — security, economy and corruption. We will fight for the poor,” the President said.

He emphasized the important place of agriculture under his administration, promising to appoint a minister who is knowledgeable and will know how to promote interest and investment in the sector.

“I will appoint a minister who knows agriculture and its role in providing jobs and growing our economy. You have seen how we broke the fertiliser jinx in the country. We will do more to better the lots of our farmers. Agriculture is our strength,” he added.

President Buhari expressed happiness with the changing attitude of young people to agriculture, with many earning respectable incomes, urging all of those without regular incomes to return to the farm.

In his remarks, Hon. Yusuf Bello Mai’ Aduwa, one the leaders of the delegation, thanked Nigerians for giving the President a second mandate to lead the country for another four years, stressing that he will not let the country down.

Mohammed Saleh, another community leader, said the communities under the Daura Emirate were grateful to the President for signing a bill to establish a Federal Polytechnic in Daura, after they had complained that the area needed a tertiary institution to encourage the youth to pursue higher education.

In her remarks, Hajiya Talatu Nasir, a Permanent Secretary with the Ministry of Information, said President Buhari’s government had empowered many women, with many already owning businesses like poultry and livestock farms.

Continue Reading


Here’s How to “Get it Legit” When You Purchase Your iPhone & Apple Products



Here’s How to “Get it Legit” When You Purchase Your iPhone & Apple Products


It’s quite correct to say an Apple device is one of the most prized possessions of any young person today. For every iPhone purchased, there’s an untold story of someone who didn’t mind spending more to get an iPhone instead of the lower-priced phones in the market because they were convinced that an iPhone was a durable, reliable, secure device and the perfect choice for all their mobile communication needs.

Unfortunately, after so many people have saved up money for their desired iPhone, they get swindled at the point of purchase by un-authorized dealers who sell substandard devices to them. You are robbed of so many extra benefits of using an iPhone when you patronize just any random phone vendor on the street. Here’s what could likely happen when you buy an iPhone from the wrong hands:

Doctored Devices

Your device may have been internally tampered with by selfish dealers who are seeking the best ways to make profit off you.

Stolen Device

Many un-authorized dealers indulge in untrustworthy ways to procure the iPhones they sell. In many cases, these devices could have been stolen, making you an unknown partner-in-crime for buying from them.

Fake Phone

You face the risk of buying a completely fake iPhone when you buy from just any vendor. These days, there are black-market manufacturers that are able to make prototypes of iPhones that look so convincing; until you use them.

No Warranty

Your unofficially purchased iPhone does not come with warranty benefits, making you helpless and fully responsible in cases of liquid damage, broken screens or similar incidents.

Where You Should Never Buy an iPhone


  • Off the street from a random guy
  • A black market dealer
  • A seller with a ridiculously cheap offer
  • Random online vendors

The Recommended Place to Buy an iPhone in Nigeria?

You should only buy an iPhone from Apple authorized re-seller outlets in Nigeria. You can find an authorized list of stores to purchase an iPhone here.

Here’s what you enjoy when you purchase an iPhone from the right source:

  • 1 year cover for accidental screen damage
  •  Liquid damage cover for 6 months
  •  Best price guaranteed for your iPhone Trade-in
  •  Free pickup and return from the service centre
  • Assured Buy Back
  • 24 months warranty

So why not #GetItLegit from an Apple authorized re-seller and enjoy value-added benefits including device insurance and free protection. Visit our website today, register and get even more benefits.

There has never been a better time to join the iPhone lifestyle in Nigeria!


Sponsored Content

Continue Reading


BREAKING: Falana files motion challenging Sowore’s detention order



BREAKING: Falana files motion challenging Sowore’s detention order

Human Rights Activist and Senior Advocate of Nigeria, SAN, Mr. Femi Falana, on Friday, filed a motion to challenge the legality of the order of the Federal High Court in Abuja that gave the Department of State Service, DSS, permission to detain the convener of the RevolutionNow protest, Omoyele Sowore, for 45 days.

According to Falana, he was briefed by Sowore to defend him.

Recall that Justice Taiwo Taiwo had held that DSS which earlier requested for 90 days, was at liberty to return for an extension of the detention order after September 21.

But Falana contended that the order which the vacation judge granted on the strength of an exparte application that was brought by the DSS, was illegal and unconstitutional.

The senior lawyer maintained that the detention order breached the fundamental right provisions of the 1999 Constitution, as amended.

He specifically applied for, “An order of this honourable court setting aside, discharging and/or vacating the ex parte order of this Honourable Court for the detention of the Respondent/Applicant for a period of 45 days made on the 8th August, 2019, Coram: Taiwo Taiwo J, in Suit No: FHC/ABJ/CS/879/2019 between State Security Service V. Omoyele Sowore”.

He enumerated reasons why the detention order should be quashed.

Falana argued that: “The detention of the respondent/applicant for an initial 4 days period before the grant of the ex-parte order is illegal by virtue of Section 35 of the 1999 Constitution (as amended).

“The order ex-parte brought pursuant to Section 27 (1) of the Anti-Terrorism Act, 2013 was obtained by the applicant/respondent to legalise an illegal detention by the applicant/respondent.

“The applicant/respondent dumped the video evidence in support of its application on the Honourable Court whilst the learned trial judge watched same in his chambers and not in the open court.

“The respondent/applicant was arrested on Saturday 3rd August, 2019 before the planned protest that took place on Monday 5th August, 2019 while he was already under the custody of the Applicant/Respondent.

“The persons who participated in the protests of 5th August, 2019 have been charged with unlawful assembly at the Magistrate Courts at Ebute-Metta, Lagos State and Calabar, Lagos State.

“The applicant/respondent had concluded investigation of this case and announced its findings.

“The Respondent/Applicant had also volunteered statement to the Applicant/Respondent.

“At the time of the hearing of the motion ex-parte, the respondent/applicant was in custody of the applicant/respondent at Abuja, within the jurisdiction of this Honourable Court.

“The day the motion ex-parte was filed at the registry of this Honorable Court, the respondent/applicant was allowed by the applicant/respondent to consult his Counsel, Mr. Femi Falana, SAN on phone”.

He alleged that the motion ex-parte was predicated on suppression and misrepresentation of material facts, saying it constituted gross abuse of the court process.

“The Applicant/Respondent motion exparte filed 5th August, 2019, did not disclose any fact capable of linking the Respondent /Applicant to any terrorism activity.

“That in the same vein the motion filed 5th August, 2019 did not in the supporting Affidavit allude to facts linking the Respondents/Applicants to any terrorism activity.

“The Applicant’s detention has exceeded the maximum period a court of law can allow the Respondent to detain the Applicant in accordance with the provisions of Section 35 (4) (a) of the Constitution of Nigeria (AS AMENEDED) 2011 which only empowered the Applicant/Respondent to detain the Applicants for a maximum period of two months from the date of their arrest.

“That the Order made on 8th August, 2019 was based on a wrong presumption and mistake that the Complaint against the respondent therein relates to terrorism.

“That by virtue of Section 293 of the Administration of Criminal Justice Act, 2015, an application for the remand of any suspect is to be made before a Magistrate Court.

“By virtue of the actions of the Applicant/Respondent, the Respondents/Applicants right to life, dignity of human person, health and freedom of movement are under threat as same is currently being violated by the Respondent without any justification known to law”, Falana argued.

In a supporting affidavit that was deposed by Marshal Abubakar, Sowore was described as a human rights Activist, blogger and the publisher of Sahara reporters’ news.

“That the Applicant/Respondent had accused the Respondent/Applicant of committing a treasonable act for calling on Nigerians to pour out on the streets on August 5, 2019 to protest against government’s failure to improve the living conditions of Nigerians. Attached hereto and marked Exhibit RN1 is a document confirming the assertion.

“That the protest called by the Respondent/Applicant was scheduled to hold on the 5th August, 2019.

“That the Applicant was however arrested on Saturday 3rd August, 2019.

“That the persons who participated in the peaceful protests of 5th August, 2019 were arrested and charged with unlawful assembly in the Magistrates Court at Ebute Meta, Lagos State Oshogbo in Osun state and Calabar, Cross Rivers State. Attached hereto and marked Exhibit RN2 is a document confirming the assertion.

“That on Wednesday, 7th August, 2019y, the Respondent/Applicant volunteered statement to the Applicant/Respondent.

“That the Applicant however brought an application seeking for an order of court detaining the Respondent/Applicant pending the conclusion of investigation.

“That the Applicant/Respondent had concluded the investigation of this case and had announced its findings. Attached hereto and marked Exhibit RN3 is a document confirming the assertion.

“That the Nigeria Police Force had also concluded investigation of this case and announced its findings. Attached hereto and marked Exhibit RN4 is a document confirming the averment

“That as at the time the motion ex parte was filed, the Respondent/Applicant was already in the custody of the Applicant/Respondent at Abuja within the territorial jurisdiction of this Honourable Court.

“That on the date the motion ex parte was filed at the Registry of this Honourable Court; the Respondent/Applicant was allowed to consult with his counsel; Mr Femi Falana, SAN on the telephone.

“That the Application ex parte for the detention of the Respondent/ Applicant did not disclose their involvement in any terrorism related activity.

“That it will serve the interest of justice if the order for the detention of the Respondent /Applicant is set aside.

“That the investigation of the Respondents/Applicants by Applicant/Respondent is not related to any terrorism activity.

“That I know by virtue of my training as a Legal Practitioner that it is duty- bound on the Applicant/Respondent to present before this Honourable Court facts linking the Respondent/Applicant to evidence of having committed acts of terrorism.

“That this honorable court has the jurisdiction to set aside its own order made pursuant to an ex-parte application.

“That unless this Honorable court intervenes by ordering the Respondent to release the Applicants forthwith and pay them adequate compensation for their illegal detention, the Applicants will continue to languish in the Respondent’s custody without being charged to court”, the deponent added.

Continue Reading






Lades beware!!

Eye lashes is a synthetic plastic lashes artificially made to beautity the eye lid and exhume beauty.

The Artificial eye lash require a gum like glue to grip it to the eye lid. This glue weakens the retina of the eye and the upper eye lash region.

Most times if it is grossly soaked some gums from the glue could even get to the retina and therefore causing serious eye discomfort and endangering the eye to inevitable epidemic.

Our ladies might not truly understand the side effect of this slow eye killer until years to come when its repercussions will rain down on your eyes.

Beauty is pain.

Stay natural we men appreciate you the more natural you are.

Save your eye today. Avoid EYELASHES GLUE

Continue Reading


Sowore group, allies announce date to resume protests



Sowore group, allies announce date to resume protest

The Coalition For Revolution (CORE), a group led by detained 2019 presidential candidate of the African Action Congress (AAC), Omoyele Sowore, and its allies, have vowed to resume protests demanding revolution in Nigeria.

Co-convener of the group, Mr. Olaseni Ajai, made the announcement to newsmen on Friday in Lagos.

He disclosed that, Monday August 19, 2019 has been fixed for the continuation of the protest tagged #RevolutionNow across Nigeria.

Noting that the protest was not calling for removal of the Buhari-led government, Ajai said: “the incumbent government, having failed to deliver good governance to the Nigerian people.”

“For the avoidance of any doubt, we hereby reiterate our five core demands: An economy that works for the masses; An effective and democratic end to insecurity; An end to systemic corruption and for total system change; The immediate implementation of the N30,000 minimum wage; including free and qualitative education for all,” he said.

CORE also condemned that the Federal High Court ruling which empowered the Department of State Services (DSS) to keep Sowore in detention for 45 days.

Ajai said: “The order described as being renewable, reminds one of nothing but the military days of tyranny.”

He expressed worry that government is trying to reintroduce Decree 2, an order that was used to unlawfully detain many Nigerians without trial during the past military administrations under maximum rulers.

“We vehemently condemn this Decree 2 in disguise that has found its way back into our democracy. We urge Nigerians and lovers of democracy to resist this.” Ajai added.

On the statement issued by the presidency that the August 5 protest was not successful, a member of the CORE movement, Mr. Lere Legacy, said: “The protest was successful in 21 cities, 17 states and 6 countries with over 30,000 people joining the conversation online in few hours of its commencement.

“Indices of growth are falling and the level of unemployment between 2018 and the first quarter of this year increased by 30%. Those with meaningful employment as of today are less than 40%. There’s acute poverty and insecurity everywhere”.

On his part, Deputy Director, Joint Action Front (JAF), Mr. Achike Chude said: “The groundswell of opinion is that there is no basis for detaining him. Government should release Sowore and do the needful. The needful is to provide for the people using the people’s resources.

“They have been given a mandate by the people; a mandate that must be directed towards the interest and the welfare of the people. If they undermine that themselves, then they put themselves in a situation where people begin to ask questions and power lies in the hands of the people.”

Continue Reading


Copyright © 2019 Onos Elijah. OnosElijah is not responsible for the content of external sites and news culled therefrom.