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The Beginner’s Guide to Digital Marketing for Dropshipping Businesses



The Beginner’s Guide to Digital Marketing for Dropshipping Businesses

The Beginner's Guide to Digital Marketing for Dropshipping Businesses
Digital marketing is essential.
Without it, your business is a ghost — unseen and ignored.
A ghost that floats about your deserted website, your barren social media channels, and your empty bank account.
It gets worse.
As a dropshipper, digital marketing is far more critical to your success than many other businesses.
Because your job is to promote and sell pre-existing products. And, there will alwaysbe plenty of other people selling the exact same products.
So, if you can’t differentiate your business, cut through the noise, and land customers, your business won’t survive.
That is if you ever manage to get it off of the ground…
But, if you get your digital marketing right? If you understand how digital marketing works, and you can leverage its proven principles?
Then, your ghost of a business will come to life!
Because, you’ll be able to drive traffic to your site, convert those people into customers, and put money into your bank account.
Sound good?
In this article, you’ll get a thorough overview of what digital marketing is. And, how you can use it to grow your dropshipping business.
So, let’s get into it.

Post Contents [show]

What Exactly Is Digital Marketing?

In this case, Wikipedia does a great job of summing it up:
“Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”
So, this means that TV, radio, and the electronic billboards in Times Square all count as digital marketing.
But… we’re going to completely ignore those methods today.
Y’know, just like most millennials do anyway.
Because for most small businesses, online marketing is by far the most important part of digital marketing.

The True Power of Digital Marketing

Firstly, the barrier to entry is low.
It costs a lot of money to use traditional media. But many forms of digital marketing — like content marketing — don’t cost any money at all.
Today, all you need to become an expert digital marketer is a computer, an internet connection, and a desire to learn.
And maybe a copious amount of energy drinks.
So, there are currently 3.9 billion Internet users worldwide. And this number is increasing every day.
And, what’s more, 77% of Americans now own a smartphone.
U.S. Phone Possession
Never before in history have we been able to reach so many people, so easily.
And, unlike most traditional marketing methods, digital marketing allows marketers to accurately measure their activities in real-time.
Here’s what I mean:
Previously a business might place an ad promoting workout equipment in a men’s magazine and then cross their fingers.
But, things have changed.
Now, you can use a tool like Facebook ads to target only 22-25-year-old males in metropolitan areas, who have a strong interest in CrossFit, and dance music.
Then, you can track every view, like, comment and click. And, you can use a tracking pixel to see exactly what people do after they click on your ad.
So, you’ll be able to tell precisely how effective your ad has been.
Try working out how many people flipped the page and paid attention to your magazine ad — much less how many products the ad sold…
Now, let’s examine the big picture.

The Digital Marketing Funnel

Digital marketing strategy is based on what’s called a ‘sales funnel.’
The idea is to use various tactics to hook people into the funnel. Then, you work to move them down the stages until they become customers, and then advocates, of your brand.
Here’s a broad overview of the digital marketing funnel:
Digital marketing funnel
Let’s run through each of the stages.

Stage 1: Exposure

At the top of the funnel, you need to get people’s attention.
This could involve the use of pay-per-click advertising, optimizing your website for search engines, or social media marketing.

Stage 2: Discovery

Once you’ve exposed prospects to your brand, they enter the discovery stage.
At this point, they start to explore their needs or desires, and the offers available to them.

Stage 3: Consideration

Now, people are ready to buy, but they’re considering their options.
They’re deciding what to buy, and who to buy from.

Stage 4: Conversion

The conversion stage is when the buyer takes some sort of action.
This could be signing up to your mailing list, or purchasing your product.

Stage 5: Relationship

Now that they’ve taken action, it’s your job to re-affirm that they’ve made the right decision.
If they signed up to your mailing list, provide them with useful information. And if they purchased your product, provide a positive customer experience.

Stage 6: Retention and Advocacy

Once you’ve built a relationship, you’ll want to grow the customer relationship to increase repeat purchases.
Also, you’ll work on turning your customer into an advocate of your brand.
You can do this by encouraging them to review their purchase or share your content on social media.
Next up?

Digital Marketing Has Two Sides: Inbound and Outbound

It’s important to understand the two overarching strategies used in digital marketing:
  • Inbound marketing, also known as permission-based marketing.
  • Outbound marketing, also known as interruption-based marketing.
This graphic breaks down the differences:
Inbound Vs Outbound Marketing
Let’s take a deeper dive into each of them.

What Is Outbound Digital Marketing?

Outbound marketing is essentially just advertising.
It’s also known as interruption-based marketing, because consumers rarely choose to seek it out.
Instead, the idea is to promote your product or service wherever there are eyeballs. With the hope that a percentage of the people who see your promotion will convert into customers.
You’ll usually have to pay to access these advertising mediums.
Examples of outbound marketing include:
  • Pay-per-click advertising on platforms like Google and Facebook.
  • Most forms of traditional marketing: Radio, magazine, and TV adverts, etc.
  • Event sponsorships and billboards.
  • Direct mail (unsolicited snail mail).
  • Email blasts to people who haven’t subscribed to your mailing list.
Let’s look at an outbound marketing example from MeUndies.
They use pay-per-click advertising on Facebook to interrupt users with their marketing message:
MeUndies Facebook Ad
The advertisement is designed to catch people’s attention and get them to click through to the product page.
Then, MeUndies will attempt to sell their product to the visitor.

What Is Inbound Digital Marketing?

Here’s definition of inbound marketing from industry leader Hubspot:
“Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.”
Inbound marketing is about building a relationship.
Zac Gregg from Vital shares the two main premises to permission-based marketing:
  • “First, communicate via mediums in which the audience has given you permission to communicate.
  • Second, answer the questions people are asking and proliferate those answers around the web in anticipation of the question.”
Basically, give before you get.
Here’s a graphic showing the inbound marketing process, with some of the tactics often used in each stage:
Hubspot's Inbound Marketing Process
To put inbound marketing into context, think of the Yellow Pages.
Before the internet, the Yellow Pages was one of the few places that you could advertise where people were actively looking for you, and you weren’t interrupting them.
Examples of inbound marketing include:
  • Optimizing your website and content to appear in the search engine results pages (SERPs).
  • Creating and sharing value-driven content, like blog posts, and ebooks.
  • Email marketing where subscribers voluntarily opt-in to hear from you.
  • Building a community on a social media platform.
For example, here at Oberlo, we provide free, valuable content to help you grow your dropshipping businesses.
This blog post that you’re reading right now is inbound, permission-based marketing.
What’s more, we encourage you to sign up to our mailing list at the top of every blog post, so that we can continue to provide you with more relevant, useful content:
Oberlo Mailing List Opt-In
Our aim is to build a long-term, mutually beneficial relationship with you as a dropshipper.
We provide the tools and the resources, and you create the business!

The 6 Primary Digital Marketing Channels

Okay, now that you understand the foundations of digital marketing, let’s take a deeper look at 6 key channels that you can use to grow your dropshipping business.
Digital marketing channels
  1. PPC Advertising
  2. Email Marketing
  3. Social Media Marketing
  4. Influencer Marketing
  5. Search Engine Optimization
  6. Content Marketing
First up?

1. Pay-Per-Click Advertising (PPC)

PPC — sometimes referred to as cost-per-click (CPC) — is a powerful tool.
According to Google, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords.
PPC is an online advertising method in which advertisers are only charged when a user actually clicks on their ad.
It’s based on an automated auction system.
This means that advertisers must bid on the keyword terms that they want to ‘trigger,’ or display their ads.
For example, when using Google Adwords, you can bid to have your ad display for keyword ‘record player.’
Google Adwords Keyword Costs
Then, when someone searches ‘record player’ on Google, they’ll see ads alongside the organic search results.
Facebook goes one step further. They allow you to create a highly targeted audienceto display your ads to.
Facebook Ad Targeting
But, unlike most forms of advertising, advertisers can’t simply pay more to get their ads to appear more prominent than their competitor’s ads.
Because this system also determines the relevance and validity of advertisements that appear on their SERPs.
Platforms prioritize the searcher’s interests over the advertisers.
This is a smart move that ensures the platform is the go-to place for searchers. Which in turn, makes it the go-to place for advertisers.
Google and Facebook aren’t the only PPC platforms.
Other popular PPC advertising platforms for dropshippers include InstagramYouTube, and most recentlyPinterest.

2. Email Marketing

This is the process of sending direct marketing communications to people via — you guessed it — email.
Email often gets less attention than more exciting methods, like social media and influencer marketing.
And sure, people are inundated with email.
In fact, business users send and receive an average of 121 emails a day.
But, don’t underestimate the power of email.
Email marketing has a median ROI of 122%. This is over four times higher than other marketing formats like social media, direct mail, and paid search.
Now, most email marketing campaigns start with a lead magnet.
This is usually a free piece of content, or a discount designed to entice people to subscribe to your mailing list.
Here’s an example from Helm Boots:
Mailing List Sign-Up
Then, you’re able to nurture your subscribers with useful content, announcements, giveaways, and discounts.
This is when you create groups of subscribers (called ‘segments’) based on their preferences or their stage in the marketing funnel.
Then you can create automated campaigns (called ‘autoresponders’) which are specifically targeted to each of those segments.
For example, you could segment subscribers who abandoned their carts.
And, then send out an autoresponder to these people in an effort to get them to complete their purchase.
In summary?
Email marketing is a powerful digital strategy that every dropshipping business needs.
Next up:

3. Social Media Marketing

This is the process of acquiring attention and traffic through social media channels.
And, 81% of the U.S. population now use social media.
U.S. Social Media Use
Remember, inbound social media marketing focuses on building a community.
And there are tons of ways you can use social media to market your business, including:
  • Build a community in your niche.
  • Attract and direct traffic to your website.
  • Advertise promotions or products.
  • Deliver customer service directly.
Okay, next on our list of digital marketing methods?

4. Influencer Marketing

First, what is an ‘influencer’?
Simply, an influencer is anyone with a relatively large online following. This includes:
  1. Mainstream celebrities like Kim Kardashian.
  2. Niche celebrities like rock climber Alex Honnold.
  3. Leading industry authorities like Anne Hadley in content marketing.
  4. Bloggers with highly-engaged communities in their niche, like Darren Rowse.
Influencer marketing is the process of partnering with key influencers in a niche. The aim is to get your business in front of their audience.
For example, Daniel Wellington’s influencer campaigns have helped to catapult the brand to success.
The brand targets influencers in niches like fashion, photography, and lifestyle. And, they provided each influencer with a unique 15% discount code to offer their audience.
Here, Design By Aikonik promote the watch brand on their Instagram profile:
Influencer Marketing
And, influencer marketing is growing faster than digital ads.
The number of influencer posts on Instagram doubled in 2017, reaching more than 1.5m in total.
This digital marketing method can be especially powerful for ecommerce businesses.

5. Search Engine Optimization (SEO)

Search engines use something called ‘crawler bots.’
These crawler bots crawl the web to build an index of the content available online.
Then, when someone makes a search using a keyword, the search engine will do it’s best to return the most useful and relevant results.
Okay, but what exactly is search engine optimization?
SEO is the process of maximizing the number of visitors to a particular website. And the way we do it is by getting the site to appear high up on the search engine results pages (SERPs).
Say you wanted your kayaking website to appear at the top of Google’s results when someone searches for ‘kayaking gear.’ The process you would use is called SEO.
Why is the top spot so sought-after?
Because Google receives over 66,000 searches per second on any given day.
Also, when we talk about SEO, we’re usually talking about Google (unless you live in China and use the search engine Baidu).
Because Google is by far the most popular search engine in the world, with a massive market share of 79.77%.
Most Popular Search Engines
Now, there are two sides to the SEO coin:
  1. On-Page SEO
  2. Off-Page SEO

On-page SEO

This is when you optimize your website content in order to rank higher on search engines for relevant keywords.
For instance, you can optimize each of your web pages for a particular keyword or phrase — I’ve optimized this blog post that you’re reading now for the keyword ‘digital marketing.’

Off-page SEO

Off-page SEO is when you optimize your website’s search engine visibility through off-site methods.
This can include external signals like your social media presence.
But, the largest component of off-page SEO is generating backlinks. When other websites link to one of your web pages.
Search engines reason that if lots of other authoritative websites link to a web page, then that page must be a resource that searchers would be keen to find.
To summarize:
Use SEO techniques to move your website up the SERPs, and generate more organic traffic to your website.

6. Content Marketing

Content marketing is one of the main tactics in inbound marketing.
And, it can cost 62% less than traditional marketing and generate 3 times as many leads.
First, you need to create, distribute and promote useful, relevant content. This content is designed to attract, engage, and convert your target market into customers.
Furthermore, there are many different forms of content that you can create, including:
  • Blog Articles
  • Ebooks
  • Case Studies
  • Infographics
  • Videos
  • Webinars
  • Podcasts
  • Emails
  • Interviews
Content marketing works closely with SEO, as it’s one of the best ways to get your website higher on the SERPs.
Below, Moz outlines the types of content that works best for each stage of the digital marketing funnel.
Discovery: Use educational and viral content to indirectly acquire leads and improve brand awareness.
  • Blog posts
  • Webinars
  • Videos
  • Email newsletters
Consideration Phase: Use case studies and demos to directly acquire leads.
  • Case studies
  • How-to content that showcases your products
  • Demo videos
  • Product descriptions and data sheets
Conversion Phase: Use product descriptions and value propositions to convert leads into customers.
  • Testimonials
  • Reviews
  • A streamlined, comprehensible, and trustworthy sales process
Retention Phase: Use customer support, and additional resources to retain existing customers, and transition them into brand advocates.
  • Customer support and help documentation
  • Special offers
  • Insider how-tos
  • Email outreach and follow-up
  • Effective product UX
Unlike a method like PPC which can produce immediate results, content marketing often takes longer to produce substantial results.
But, PPC stops producing customers the moment you stop advertising.
Whereas, content assets can continue to drive traffic, secure leads, and close customers well into the future.
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Game of Thrones Season 8 Episode 3 (S08E03) – The Long Night



Game of Thrones Season 8 Episode 3 (S08E03) - The Long Night
Game of Thrones Season 8 Episode 3 (S08E03) – The Long Night

The Night King and his army have arrived at Winterfell and the great battle begins.

Game of Thrones

Season Number: 8

Episode Number: 3

Episode Title: The Long Night

Air Date: Apr 28, 2019

Source: Game.of.Thrones.S08E03.720p.WEB.H264-MEMENTO


Game Of Thrones S08E03 – The Long Night ( (159.73MB)

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Jesus spotted in Congo, Everyone followed him



Jesus spotted in Congo, Everyone followed him.

A white man looking like Jesus was spotted in Congo and the Congolese are all over him for their miracles and testimonies.

In a recorded video on social media, a man who looked like Jesus was seen walking on the streets and the Congolese men and women went wild.

The Congolese men and women were certain that this was Jesus walking in their country and they did everything possible to touch him with a belief that they will obtain their much-needed miracle.

Well, it was pandemonium on March 25, 2019, in the whole of Congo and it’s just exciting to see Africans singing and struggling to touch a white man believed to be Jesus.

Watch a video from the scene below;

“Jesus” spotted in Congo
Everyone followed him.

— Wale Gates 🇳🇬🇬🇧 (@walegates) March 26, 2019

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Don Jazzy announces the signing of a new artist to Mavin Records



A new signing has been added to the Mavin family.

Don Jazzy has announced the signing of a new upcoming act, Rema to his Mavin Records.

The Mavin boss made this known via several messages on his social media pages earlier on Friday, March 22, 2019.

In the shared post, Don Jazzy wrote, ”Today another Mavin is Activated.

Mavin/Jonzing is excited to present the newest MAVIN. Rema is a super talented young artist I have no doubt is going to be the future of Afrobeats.”

Following the exit of Reekado Banks in December 2018 , Rema joins the illustrious label which enters its seventh year since it was created in May 2012 and would be joining other acts like Tiwa Savage , Korede Bello , D’ija , Dr Sid , D’Prince, Poe, Johnny Drille and DNA twins .

This announcement follows Mavins’ recent

investment deal with Kupanda Holdings signed in January.

A deal which according to Tega Oghenejobo , the Chief Operating Officer of Mavin Global allows them grow and take on more artist unto the label.

”It also means that if you are a young artist out of any country in Africa, you make amazing music and we are able to locate you, we will be able to put you on a platform that has a track record and the right employees that will be committed on the continent and also prepare your music for global consumption.”

The signing was immediately followed by the release of the visuals to his introductory single,Iron Man

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Cee-C laments over being called the most bitter woman in Nigeria



The BBNaija Double Wahala reunion show seems to be raising more dust than many people expected. From the confrontation between Cee-C and Alex to yet another one between Cee-C and Khloe.

In a trending video clip from the show, Cee-C and her one time bestie, Khloe, are seen getting into it about their friendship. As the two carry on with the argument, Cee-C is heard saying she has more trolls than any of former housemates.

The controversial reality TV star revealed that she had been described as the most bitter Nigerian woman. Going further, she stated that if being herself is not enough for the ladies, there is nothing more she can do.

The drama between Cee-C and Khloe comes as a surprise to many of their fans as the two appeared to have bonded pretty well after the show.

Recall a while back, the two stars stormed the town of Makoko in Lagos to spend time with the kids on Children’s Day in 2018 . She shared the video with the caption, “STRONG- WILLED CHILDREN BECOME ADULTS WHO CHANGE THE WORLD AS LONG AS WE CAN HANG ON FOR THE RIDE AND RESIST THE TEMPTATION TO TAME” THE SPIRIT OUT OF THEM.. ✍ .”

HELLO! ( upgrades to We keep evolving to serve our readers better.

Source Legit

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BOOM!, Sanusi Lamido’s Message To Youths. MUST READ-




Sanusi Lamido Sanusi HRM 

Tribalism is not our problem. Tribalism and religion are artificial problems created by selfish leaders for their own personal interest.

There are only two major tribes in Nigeria. The Elites and the Masses. Once you make lots of money, you belong to the elite tribe. When you are a commoner or suffering, you belong to the tribe of the masses. If you are an elite, and you need more power, or elective position, you sow seeds of tribalism and religion among the masses, so as to sway their emotion for your personal victory. This happens at both the national and state level. Unfortunately, after the election when they have won and joined their “sworn enemies” to drink and party, the gullible masses continue to fight each other. 

Even smart people who belong to the masses, sometimes will sow seeds of tribalism and religion among the masses, and then the masses will carry them up until they belong to the elite class. It is a classic strategy used over 3000 years ago in the art of war. A commoner who aspires to sit with the elites, could stir up powerful tribal or religious sentiments, such wave if properly utilized either by shedding blood or destabilizing the elites, carries the commoner to the elite class. But once there, he immediately mingles and makes peace with the elite tribe, and turn his back on the same masses that helped him get there.


Youths are the worst victim of this powerplay, they kill each other, call other tribes unprintable names, do terrible things and sometimes, even lose their life, thinking they are fighting for their right, not knowing that they are fighting for the personal welfare of someone, whose own children are probably safe in America or London.

So youths, don’t hope on the government. If you don’t have a job, create one. There is abject poverty in the south as well as the north, whether Ogoni or Maidugri. At the same time, there is massive wealth in Lagos, Onitsha, Nnewi, Aba, Kano, Abuja, irrespective of zone.  

Whatever your hand finds to do, do it well and never remain idle. No job is too low for an idle hand, or else the devil will find work for you. As you become independent, and grow your capacity, do not lose hope in Nigeria. We are the largest economy in Africa and soon the world will fear us. Western powers, don’t like big economies that threaten them, America will do anything to break China, but China is wise to resist that. China has 1.6 billion people, we have only 170 million, and we are talking of breaking.

China has 5 major religions which are Buddhism, Confucianism, Taoism, Islam and Christianity. Nigeria has only 2 major religions, Christianity and Islam. Yet we claim that religion is our problem.

America, the strongest economy is comprised of every tribe in the world, since they accept anybody from any part of the world. Yet they are united and extremely patriotic. Nigeria has only 3 major tribes, and we claim tribalism.

Think clearly and deeply, and you will realize that empowering yourself is the best course of action, not fighting each other. And once the youths are empowered, they can begin to take back their future from the hands of the old and corrupt generation that has been blinding Nigerians with hatred, while looting all her resources. Sani Abacha’s loot is still stashed away in Switzerland, did he use it to develop the north? Those that stole billions under GEJ stashed it away in foreign banks, bought expensive toys, jets and foreign homes, are they using it to develop the south? Now the ones stealing currently, including the “grasscutters”, are looking for Ikoyi apartments, abandoned houses, and pit toilets to hide it, are they using it for the youths in their tribe? NO! 

Youths shine your eyes ! Don’t always fall for this tribal, religious sentiments over and over again. Nigeria is bigger than these corrupt elites. They are the problem, not the poor Masses

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